3. January 2019
SEIKO Optical Europe is a subsidiary of the Japanese SEIKO Group. The company specializes in latest eye lenses, which meet the very specific and individual needs of the clients. These include especially light, thin and solid solutions being very esthetic even in case of considerable sight correction. SEIKO offers a wide range of service and materials to support the sales of SEIKO products.
In order to demonstrate the benefits for clients and to call their attention to the booth at a size of 91 m², we developed a game in cooperation with M-PLY, which combines digital and analogue media. By means of Augmented Reality high quality created and printed graphics are held in front of the camera and are recognized by our individually programmed application. 3D animations are visible from all sides on a screen. The interactive game of questions and answers motivated to deal with the contents SEIKO had communicated. The position of the 15 question- and 15 answer cards, combined with the large screen and a moderator, attracted the attention even across the booth borders.
Oval “gates” gave the stand a design language directly relating to the SEIKO products. Additionally, apparently protected areas turned into themes without restricting the view and consequently the entrance for the visitors. The sustainable and modular concept is flexibly usable for other exhibitions in 2015.