20. September 2018
True to the principles of “creativity and contribution” CASIO benefits society with original and useful products. These products enrich our daily life and include among others watches, digital cameras, electronic dictionaries, musical instruments, projectors, POS systems and mobile terminals. Since 1946 the Japanese company CASIO influences the history of consumer electronics. CASIO watches are known worldwide for being synonymous with good design, quality and function.
The exhibition stand of 811m² at Baselworld 2015 served as an image and product presentation for these watches. The watch and jewelry industry celebrates its biggest trade fair in Basel every year, offering the 1,500 exhibitors an opportunity to show their products, innovations and to cultivate their image. Products and brands for everyday life and outdoors, for glamorous or casual occasions were presented to approximately 150,000 visitors and more than 4,000 journalists.
Glass and cast aluminum were used to achieve a high quality design that gave the impression of a jewelry box. The presentation of each product line was carefully conceived by CASIO in cooperation with Walbert-Schmitz and winandshoch3 GmbH. The products were displayed in six different rooms according to their brands and target groups. Each high quality furnished room of the upper floor had vistas and provided an excellent location for meetings.