Walbert-Schmitz built a 100m² stand for Lohmann & Rauscher at the EWMA under the motto “LICENCE TO CARE”. The exhibition concept based around “James Bond” focuses on an experience-oriented customer journey. This was complemented by function-oriented areas of product presentation and communication, offering visitors a varied and harmonious overall performance.
The concept ideas are functionally translated into a contemporary brand-appropriate booth design with alternating active and passive areas, which both visitors and booth staff can use.
The visitors can have an individual and personal brand experience acquiring their “LICENCE TO CARE” at the different stations.
