3. January 2019
Walbert-Schmitz built a 320m² booth for Bayer Material Science at the ECS in Nuremberg. The highlight of the stand were the milestones with animations. The stones symbolize a tireless commitment to development and a look into the future of the company, as well as finding solutions for the challenges of our time. They also represent different stages in Bayer’s history where exceptional results in research and development were achieved. They form a bridge between conventional product presentation and interactive communication.
Various surfaces that served to present different exhibits were staged in a striking manner. Freestanding displays were combined and linked with curved elements. The angular rear wall allowed the placement of emotional graphics which served to contrast the oval shapes on the floor.