Walbert-Schmitz built a 102m² stand for BPW at the transport logistic 2015. BPW presented itself under the motto “we think transport”. The motto stands for intelligent transport solutions for the transport and logistics branch that meet every customer’s needs. To present these solutions and the company’s products and services Walbert-Schmitz designed and built custom-made workstations. At these workstations visitors could see how the BPW Group solutions help transport companies to improve their competitiveness.
The BPW Group offers complete and innovative technical solutions and therefore is a reliable mobility partner for vehicle operators. As a system partner for vehicle manufacturers they dispose of a wide range of components for different vehicles. Chassis systems are manufactured at the company headquarters in Wiehl. Moreover, the BPW Group offers solutions in lighting systems, plastic components, telematics, locking and structure technology for trucks and trailers. BPW Group offers these comprehensive services through their different brands, Ermax, HBN-Teknik, idem telematics and Hestal.
The known blue and white corporate colors where used to decorate the booth. The topic of networking was represented on a new graphic that was placed on a large panel, the theme continued on the other room modules. The networking theme was chosen as a metaphor to show the connectivity and “smart” features of the digital and electronic products, but also to represent the networking between companies and customers. The bright rear walls offered an interesting color contrast to the dark blue modules of the stand.
A semitransparent wall was used to display the brand “idem telematics” and their products. The wall also served to separate the catering area from the rest of the booth. The catering area consisted of a high quality bar at the back. The floor of the booth was a creative highlight, it was given a road appearance to graphically emphasize the dynamism of the company.
