20. September 2018
The trade fair GIFA takes place every four years. This year Walbert-Schmitz built the 1239m² booth for Foseco in cooperation with winandshoch3 GmbH. Foseco is an international supplier of consumable products to the foundry industry. It is part of the Foundry Technologies Division of the Vesuvius Group plc and is the global leader in products and solutions for improving foundry performance.
Based on the new global marketing campaign the company presented itself under the motto “The PLUS for your business”. Thematically fitting large and small graphics covered the prominent rear walls, but also product descriptions were visible throughout the stand. Three large wooden plus-shaped elements characterized the ceiling.
The stand was inviting and offered a comfortable atmosphere that encouraged information and communication. This was achieved with its bright, modern and open design. A metal globe hung from the ceiling to illustrate the international orientation of the world-wide acting company. The globe had a ring-like LED-banner circling it. The patterns on the floor reinforced the symbolism of networking and joined the different exhibit areas including the more private conversation area upstairs.