20. September 2018
Walbert-Schmitz built Liebherr’s exhibition stand for the fourth consecutive year at IFA. This year Liebherrpresented its refrigerators and freezers with a completely new exhibition concept on an area of 1850m². The exhibition stand was divided into different themed areas were numerous highlights and innovative ideas from the product lines were presented. To highlight Liebherr products, high-quality materials with neutral colors were used.
A pleasant atmosphere for visitors was created with a harmonious design mixing quality materials and modern forms. The use of blue light with real ice and green moss gave the exhibition stand a cool and fresh appearance.
The visitors could use the icy landscape as a backdrop for photos to share on social media. On sites like Facebook and Twitter the photos could be linked to Liebherr. In the front area three winning designs of the online competition “Design your Fridge” were exhibited. A new generation of products called Blu-performance was also presented.