3. January 2019
The trade fair “Mondial du bâtiment” took place in Paris from 2nd to 6th November 2015. 2,600 exhibitors presented their products and services around the topic of “house construction”.
The trade fair was divided into 3 event areas. One of them was “Ideobain” with its focus on sanitary ware including toilets, shower accessories, faucets, wall and floor materials and bathroom furniture. There, around 350,000 visitors had the opportunity to see the latest developments in technology and quality and discover the innovations of the sanitary industry.
The company VitrA is part of the Turkish Eczacıbaşı Construction Group and is regarded as one of the leading international providers of bath components. VitrA products stand for modern and multi-award-winning design and since they offer the full range of bath components, it allows for a fully consistent furnishing of modern bathrooms. Products include tiles, whole showers, toilets, hot tubs and bathroom furniture.
VitrA has high design standards and their products must be presented accordingly. Walbert-Schmitz designed a 70m² exhibition stand were VitrA’s products were optimally displayed. A combination of black, white and silver with the occasional interruption of wooden surfaces, produced a clean and clear atmosphere. The illuminated fabric banner served as a surface for a bold projection of the brand.
A modular architecture and reusable assets allow individual variations of the stand concept in upcoming shows, making the stand and the stand concept sustainable.