4. December 2018
Innovation City is a 2000 m² exhibition hall at the Mobile World Congress in Barcelona. There, visitors can experience personally how mobile-related products and services improve the lives of people at home and at work. In accordance with this theme Walbert-Schmitz built a 260 m² booth for GSMA. The booth architecture was designed by Elevation Exhibits & Events following the guiding principles of mobility, connectivity, technology and network.
The lower floor of the booth is modeled after an airport terminal to represent the increasing internationality and connections established through travel. The information area is composed of exhibits and displays that are embedded in customized furniture. The freestanding “airport tower” is particularly striking, especially the top made of fabric. The sensation of traveling is transmitted through the design of the booth. When the visitors go upstairs to the meeting area it’s like arriving at a flight destination. The upper floor decorations, lounge furniture and big pictures that cover the walls have a Cuban flair, making it seem like the visitors just landed in Cuba. Warm lights help create a pleasant atmosphere that invites guests to talk and linger.