3. January 2019
Prym Consumer Europe is a subsidiary of Prym Group and a leading manufacturer in crafting essentials for the end customer. This year Prym Consumer was again present at Handarbeit + Hobby, the International trade fair for creative handicrafts and hobby supplies in Cologne. Walbert-Schmitz conceptualized the presentation of Prym at the trade fair. Accordingly a 200m² booth with a distinctive high-quality design was built at the exhibit.
Even though the trade fair presentation has changed considerably during these last 50 years of cooperation; It has remained true to the principles of creativity, craftsmanship and interactivity. This also applies to this year’s exhibition.
Groundbreaking ideas for creative sewing, handicrafts and design have always been the strength of Prym. Their products are used worldwide and for millions of people it makes life easier and more comfortable. To ensure the visitors of the exhibit could experience the full range of products first hand, the booth was designed to allow customers to do their handicraft on the spot.
Visitors were given the opportunity to test Prym products and convince themselves of their versatility. In addition, multiple monitors and iPads showcased possible uses of the products.
Continuing with the idea of interactivity, a large demonstration counter was installed in the middle of the booth, where experts presented products and gave tips and tricks to customers. The knitting needles behind the demo counter were arranged diagonally and served as an abstract representation of the handicraft theme.
The stylized knitting needles served not only as eye-catcher but were also there to create a separate meeting area in the booth, where business talks could be held in a quiet and more private atmosphere.
The new knitting needle series prym.ergonomics recently won the red dot design award. As this series was premiered at the fair, the booth fit perfectly with the novelties of the company and matched their presentation.
The ZDF program “Volle Kanne” reported about the fair and the demo counter (minute 3:07):
The blog “Creative Tester” also reported about Prym’s booth: