4. December 2018
The Salone del Mobile takes place in Milan every two years in April. The EuroCucina is part of this fair and presents the latest kitchen and household appliances. With its high-quality refrigerators and freezer options Liebherrcouldn’t miss this opportunity to showcase their products. The design concept of the agency Monoplan was implemented and built by Walbert-Schmitz, it represents an entirely new image for Liebherr.
This year’s booth stood out for its elegant, clean design and high-quality materials and their beautiful finish. Visitors entered the booth through the open corners and immersed themselves in the world of Liebherr.
Special focus was placed on the product lines Carbon, Copper and BLU-performance.
To highlight the elegant Liebherr logos the dark walls were kept simple. The floor lights were a contrast to the dark walls and served to highlight the furniture of the booth such as the kitchen island or the information counter.
The brilliant, handmade furniture also reflects the quality and leading innovation of Liebherr appliances.
The lights above one of the worktops had copper colors to show the connection to the Copper product line.
Booth area of the Copper product line with copper-colored details
In the back of the booth there were four separated meeting rooms. In front of the meeting rooms there were tables and benches made from solid wood that created an open and inviting meeting area.
Open meeting area with catering alcove for the guests
Press release from Liebherr about EuroCucina: