3. January 2019
Walbert-Schmitz developed an all-new concept for Lohmann & Rauscher to present their expertise in the areas of bandages and orthoses.
Their new product range was introduced with the slogan: “The future starts now”. The core of the booth design was formed by three arches that consisted of six crescent-shaped elements. Each of the three arches forming a “tunnel” were branded with one of three product lines Classic, Comfort or Expert.
The ceiling elements and arcs were inspired by the L & R logo. Their dynamism had a long range effect that captured the attention of passersby. Seven-meter-high back-walls gave the booth more expressiveness.
To delve into the world of sports, a slackline was integrated in the booth. An athlete animated visitors to balance on the slackline.
The OTWorld is an international trade show and world congress for technical orthopedics, rehabilitation and compression therapy. It offers the widest range of current trends, growth strategies and product innovations.
In one of our next articles we’ll talk about the other, new stand concept for L & R at the EWMA 2016.