3. January 2019
Always one step ahead – Lohmann & Rauscher’s innovation spirit was reflected on the 100m² stand with the theme “The Spirit of Innovation”. For over 160 years, L & R has had the philosophy of solving a problem in the best possible way with the patient’s well-being in mind. The personal exchange with users and customers in an open atmosphere is therefore very important.
Organic-futuristic forms, a flowing 87.500 graphic design and surfaces in high gloss where used to translate the theme into the stand architecture. So-called “Stargates” served to delimit the product areas and at the same time formed a tunnel, which led the visitors into the stand through L&R various solutions.
In the training area, visitors were able to participate in a competition with a futuristic gripper. The sky lounge with panoramic windows was used as a meeting and catering area.
The 6 meters high graphic surfaces made of fabric as well as the furniture, lighting, and decoration were well-matched and gave the stand the desired look and feel.