3. January 2019
A blue clip was used as an enclosing element to represent the union of the two brands. This blue clip was the highlight of the stand and was used to define the architecture of the booth. Two floors with meeting and service rooms were behind the enclosing element. The sides of the stand were open and served as product presentation and communication areas. To visualize the competencies of both companies in the commercial vehicle aftermarket, the furniture and the rest of the stand construction were designed as a workshop.