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eRacing Event by Gran Turismo

Start of the 24h-Race 2018 at the Nürburgring
11. May 2018
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BRAND EXPERIENCE

Yesterday, the ADAC Zurich 24h-Race 2018 at the Nürburgring started and Gran Turismo, the real driving simulator for PlayStation, with its eRacing Event was the main sponsor.

Walbert-Schmitz, working on behalf of the agency Juli GmbH, was responsible for the architectural concept of the event, the realization and the direction of light and sound.

The concept developed for this event was designed to be adaptable for future events and included an arena with stands on one side and the racing seats for the contestants on the other. A live stream is broadcast from the commentary boxes in five different languages for a worldwide audience:

YouTube
Twitch

Tags
24hNBR
24hNurburgring
BrandExperience
Event
GranTurismo
Nürburgring
PlayStation
SonyPlayStation
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